Viners: Crafting Timeless Elegance in Cutlery since the Late 19th Century
With a rich legacy dating back to the late 19th century, Viners has been synonymous with excellence as a family of silversmiths in the UK. Since establishing their first manufacturing venture in Sheffield in 1908, specializing in plated holloware, Viners has been at the forefront of introducing cutting-edge production techniques.
Following the First World War, Viners diversified into cutlery production and quickly rose to prominence as leaders in the marketplace. Pioneering real marketing strategies, including bespoke packaging and advertising campaigns, cemented Viners as the most recognized cutlery brand in the UK.
Driven by a commitment to innovative design, Viners collaborated with eminent designers to create enduring classics, such as the iconic Studio range, still cherished in homes today. Today, Viners remains dedicated to building the brand and developing exclusive designs that set trends.
Throughout its journey, Viners has achieved numerous milestones, including being issued a Royal Warrant as Cutlers and Silversmiths to King George V in 1930. Under the creative direction of leading designers like Gerald Benney CBE and David Queensbury, Viners continued to elevate its offerings with high-end serveware and tea sets.
In 2014, the Viners brand became part of The Rayware Group, ushering in new high-fashion collections that draw inspiration from its rich heritage in innovative cutlery design. With the launch of its first TV advertisement and integrated social media campaign in 2015, Viners embraced modern marketing strategies while celebrating its 110 years of trading in 2018.
Today, Viners remains a leading brand in flatware, committed to developing innovative designs and setting new trends in the world of cutlery.
