Andrex: Delivering Superior Cleanliness and Comfort Since 1942
Andrex's journey began in 1942 at the St Andrew's Mill in Walthamstow, where it was first produced. Originally designed as a gentleman’s disposable handkerchief and sold exclusively at Harrods, Andrex quickly became a household name known for its quality and innovation. The brand achieved market leadership by 1961, endorsed by Hollywood film stars and supported by its commitment to creating softer, high-quality toilet tissue.
In 1966, Andrex embraced the era's vibrant patterns and colours, introducing coloured packs of toilet tissue across the UK. This decade also saw the first appearance of the iconic Andrex puppy in a television commercial, which quickly became one of the most beloved ads in the country.
Throughout the decades, Andrex continued to innovate, launching moist toilet tissues in 1992 and introducing Skin Kind Toilet Tissue enriched with Aloe Vera and Vitamin E in 2001. In 2014, Andrex partnered with UNICEF to address the global sanitation crisis and help improve the lives of communities in Angola.
Andrex's commitment to quality is evident in its launch of Gentle Clean Toilet Tissue in 2016, featuring soft, embossed puppies on every sheet, and Classic Clean Toilet Tissue, thicker and designed for a better clean. The brand's dedication to philanthropy continued with initiatives such as partnering with WaterAid in 2016 and 2018, improving sanitation facilities in Bangladesh.
As Andrex celebrates over 80 years of excellence, the brand remains dedicated to delivering outstanding quality, clean, and confident experiences for households across the nation. Andrex's Mega Roll, introduced in 2022, exemplifies the brand's ongoing pursuit of innovation, offering 50% longer rolls while maintaining the same great quality.
