EMSA: Innovating Everyday Life for Over 70 Years
Established in 1949 by Franz Wulf, EMSA has been at the forefront of designing and manufacturing innovative household products for over 70 years. Known for its commitment to quality and functionality, EMSA started its journey with the iconic butterfly on the coffee pot drip catcher, which became the company's first successful product.
Through the decades, EMSA introduced a range of groundbreaking products, from the first tableware series in the 1960s to the patented Thermomatic closure system for vacuum jugs in the 1980s. The launch of the SAMBA Vacuum Jug in 1990 and the Quick-Tip jugs in 1995 exemplified EMSA's dedication to creating products that make everyday life easier.
In 2004, EMSA revolutionized food storage with the launch of CLIP & CLOSE, a line of storage containers featuring a unique freshness seal. The brand's "My World. My Home." philosophy embodies its commitment to offering good ideas "made in Germany" for both indoor and outdoor lifestyles.
EMSA's journey includes international expansion, with the establishment of a production facility in Vietnam in 2009, as well as its incorporation into the global Groupe SEB group in 2016. The brand has consistently been recognized for its innovations, winning numerous awards such as the "Top 100" seal and the pro-K Award for its products.
Throughout the years, EMSA has been a leader in sustainability, focusing on reducing waste and promoting reusable products such as the TRAVEL MUG. The brand's dedication to design, functionality, and innovation has earned it a reputation as one of Germany's top kitchenware brands.
In 2019, EMSA celebrated its 70th anniversary, marking seven decades of quality and ideas for life. Today, the brand continues to provide products that enhance daily living, such as the TRAVEL MUG Easy Twist, a new generation of its best-selling product. With a strong focus on customer needs and a passion for creating lasting, high-quality products, EMSA remains a trusted and innovative name in household goods.
