Lenor: Elevating Fabric Care Since 1963
Since its inception in 1963 in Germany, Lenor has been at the forefront of innovation, dedicated to providing unparalleled softness and freshness for clothes worldwide. Throughout the 20th century, Lenor has expanded its reach, enhancing the fabric care experience for consumers across the globe.
In 1998, Lenor made waves with the introduction of Scent Bubbles technology, a groundbreaking innovation that encapsulates perfume accords into tiny bubbles. These bubbles are released onto clothes during the final stage of the wash cycle, bursting upon friction to impart long-lasting freshness.
Building on this success, Lenor upgraded its Scent Bubbles technology in 2012, introducing two scent "tones" to enrich the scent experience. In 2013, the brand introduced New Lenor Softness Technology, designed not only to provide softness and freshness but also to help maintain the appearance of clothes for longer periods.
In alignment with its commitment to sustainability, Lenor took a significant step in 2014 by compacting its formula by 30% while simultaneously enhancing freshness and longevity. In 2016, Lenor introduced Anti-Age3 technology, offering protection against three signs of aging: stretching, fading, and bobbling.
The brand's dedication to excellence was recognized in 2017 when Lenor was awarded Product of the Year in the UK, a testament to its ongoing innovation and consumer satisfaction. In 2021, Lenor further solidified its reputation for innovation with Lenor Outdoorable, which won The Grocer Product Launch of the Year award, showcasing the brand's continued commitment to advancing fabric care solutions.
With a legacy of innovation spanning over half a century, Lenor remains a trusted companion for consumers seeking superior softness, freshness, and fabric care, setting the standard for excellence in the industry.
