WD-40: An Iconic Multi-Purpose Solution for Over 60 Years
The story of WD-40 began in 1953, when a small team at the Rocket Chemical Company in San Diego, California set out to create rust-prevention solvents and degreasers for the aerospace industry. After 40 attempts, they perfected the water displacement formula, giving rise to the name "WD-40" — Water Displacement perfected on the 40th try. This versatile product initially protected the outer skin of the Atlas Missile from rust and corrosion for Convair, an aerospace contractor, but soon found its way into homes as employees took cans home for personal use.
In 1958, WD-40 made its debut on store shelves in San Diego, and by 1960, the company was selling the product to hardware and sporting goods stores in the San Diego area. Its effectiveness in reconditioning flood-damaged vehicles and equipment during Hurricane Carla in 1961 cemented its reputation as a reliable and essential product.
WD-40's innovation continued with the introduction of aerosol cans and the Smart Straw system, making the product more accessible and convenient for consumers. The company's commitment to supporting charitable causes led to collaborations with organizations such as Childhelp® and The Victory Junction Gang® Camp.
WD-40 expanded its product line over the years, introducing specialty products under the WD-40 Specialist brand and developing high-performance greases to handle specific challenges in industrial settings. The company's dedication to quality and performance made WD-40 a household name, used in numerous industries such as automotive, manufacturing, sporting goods, aviation, hardware and home improvement, construction, and farming.
In recent years, WD-40 has introduced non-aerosol Industrial-Strength Cleaner & Degreaser under the WD-40 Specialist brand, offering a water-based formula with bio-solvent technology. The company has also updated its packaging to align with its iconic blue and yellow colors.
WD-40's success over the decades can be attributed to its commitment to quality, innovation, and its ability to adapt to evolving needs. As a versatile and trusted solution for a wide range of applications, WD-40 continues to be a staple in households and industries around the world.
