Ariel: Leading the Way in Laundry Detergent Innovation for Nearly 50 Years
Ariel has been at the forefront of laundry detergent innovation for nearly 50 years, dedicated to meeting the needs of households worldwide. From its inception in 1967, Ariel has offered outstanding stain removal in one wash and has developed a comprehensive line of laundry detergents, including gel, powder, liquid, and PODS, to provide your whites and colors with a brilliant clean even in cool washes.
The brand's journey began with its breakthrough enzyme-based compound with encapsulated bleach, which revolutionized the laundry industry. Ariel continued to innovate, introducing the first liquid detergent in 1985 for outstanding grease-cleaning performance and launching Ariel Colour in 1992, a bleach-free, color-friendly option to brighten your favorite clothes.
In 2001, Ariel introduced liquitabs for the quickest and easiest clean, while 2008 saw the introduction of Ariel Gel, a concentrated, bleach-free washing detergent suitable for cold washes. Ariel PODS debuted in 2012, featuring the first 3-compartment liquid tab, offering advanced cleaning power for over 900 laundry challenges.
In 2020, Ariel released its latest breakthrough, the All-in-1 PODS, boasting three separate compartments and a quickly dissolving film for Ariel's best cleaning power yet. By 2022, Ariel launched ECOCLIC® cardboard packaging, designed to be child-safe, ergonomic, and fully recyclable.
Ariel understands the impact clothes have on our lives, representing cherished memories and unforgettable moments. By providing innovative and effective solutions, Ariel empowers you to continue enjoying your experiences worry-free while looking and feeling your best. Ariel's commitment to quality and excellence in laundry care makes it a must-have in every home.
