Brabantia: A Century of Thoughtful Design for Better Living
Founded in 1919 in Aalst, the Netherlands, Brabantia is a family-owned company dedicated to creating smart and durable products that bring beauty, enjoyment, and sustainability to everyday life. What began as a small factory producing milk cans, jugs, sieves, and funnels has evolved over the decades into a global brand known for its high-quality household products.
Brabantia's commitment to honest products and passionate craftsmanship has guided its journey. In the 1950s, the company introduced its first range of pedal bins, a milestone in Brabantia's history. Throughout the years, the brand has continued to innovate, with notable launches such as the famous Classic corkscrew in 1985 and the iconic Patrice print in 1969.
By 1999, Brabantia made its mark with the introduction of the Touch Bin waste bin, featuring an innovative touch closure system. The brand's innovative approach continued with the 2006 launch of the WallFix wall dryer, the first wall-mounted clothesline.
In 2014, Brabantia introduced its "Designed for living" vision, emphasizing beautifully designed products that enhance living spaces and prioritize sustainability. The company achieved Silver Cradle-to-Cradle® certification for its StepUp and Sort & Go bins in 2020 and acquired the brand Lékué, expanding its range of innovative food enjoyment products.
Brabantia's dedication to sustainability is evident in its ongoing efforts to design recyclability into all its products. From waste bins designed for waste separation to smart ironing board covers, Brabantia helps consumers contribute to a healthier planet.
In 2023, Brabantia achieved official B Corp certification, recognizing its positive impact on people and the environment. With a goal of reaching 100% circular design by 2035, Brabantia continues to lead the way in creating products that not only improve daily living but also protect the planet for future generations.
Brabantia's love for people is reflected in its focus on building a caring, inclusive community within its workforce and customers. The company's values of being advanced, surprising, conscientious, reliable, and flexible guide its journey toward a more beautiful world for all.
