Lemsip: Pioneering Cold Relief Since 1969
Introduced in 1969 as 'LEM-SIP', Lemsip revolutionized cold relief by being the first product to contain real lemon. Developed by Reckitt & Colman, leveraging their expertise in the drinks business, Lemsip capitalized on the lemon expertise of the Colman area based in Norwich, UK. This strategic collaboration birthed a cold-relief product that not only provided effective relief but also offered a delightful lemon flavor.
In 1976, the brand dropped the hyphen from its name, solidifying its identity as Lemsip. Building on its success, Lemsip introduced a blackcurrant flavor in 1981, expanding its range to cater to different tastes. Over the years, Lemsip has continued to innovate, introducing cough relief liquids and capsules to address various cold symptoms.
A notable aspect of Lemsip's journey is the evolution of its mascots, which have played a significant role in the brand's marketing efforts. From the introduction of the 'Elder Lemon' in 1980 to characters like the "Laughing Policeman," "Croaky Frog," "Comfy Armchair," and "Hard Working Medicine," Lemsip's mascots have captured the imagination of consumers and contributed to the brand's enduring appeal.
With a legacy of innovation and a commitment to providing effective cold relief, Lemsip remains a trusted companion for individuals seeking relief from cold and flu symptoms, offering not just relief, but also a touch of familiarity and comfort during challenging times.
